What happened today? Rockstar sent a GTA VI promotional merchandise package to creator TmarTn, who showed the contents publicly. The package contains five items, including a GTA VI Zippo and tote bag. Rockstar has not yet announced individual prices or a public on-sale date for these specific products.
Rockstar Games has begun giving selected creators an early look at a new batch of Grand Theft Auto VI merchandise.
Rockstar-focused publication RockstarINTEL reported on September 30 that creator TmarTn received a black Rockstar Games package containing several GTA VI-branded items. TmarTn subsequently published a video showing the contents of the box.
The package appears to be a preview of merchandise that Rockstar plans to sell separately from the game and from its existing premium collector’s box.
What GTA 6 merchandise was shown?
The creator package shown publicly contains five items. Most use blue, pink or GTA VI branding that fits Rockstar’s current Vice City visual identity.
- GTA VI Zippo
- GTA VI Tote Bag — Blue
- GTA VI Hologram Sticker Pack
- Parody Shards Tee — Blue
- Rockstar Flexfit Custom Hat — Blue/Pink
Rockstar has not published individual prices, sizes, regional availability or a retail release date for these five items as of September 30.
The blue tote uses GTA VI branding on both sides
RockstarINTEL reports that the blue tote bag carries different branding on each side. One side uses GTA VI’s palm-tree “VI” mark, while the other uses the stacked Grand Theft Auto wordmark.
The item is separate from the Leonida Keys crossbody bag included in Rockstar’s $399.99 Goodtime State – Vice City Collection.
That distinction matters because the creator package appears to preview a broader retail merchandise range rather than another version of the already-announced collector’s box.
This is different from the $399.99 Goodtime State collection
Rockstar already has one major GTA VI merchandise package available for pre-order: Grand Theft Auto VI: The Goodtime State – Vice City Collection.
The official Rockstar Store prices that collector’s box at $399.99. It is inspired by Leonida’s fictional TV show Macca the Gator and includes 11 physical items. The GTA VI game is sold separately.
| Product | Grand Theft Auto VI: The Goodtime State – Vice City Collection |
|---|---|
| Official price | $399.99 on the US Rockstar Store |
| Game included | No. Rockstar states that GTA VI is sold separately. |
| Contents | 11 merchandise items, including Macca figure, Oakley sunglasses, Leonida Keys bag, New Era cap and double-sided Leonida map poster. |
| Status | Pre-order available through the Rockstar Store. |
What Rockstar has and has not announced
Do not treat creator-package items as purchasable until Rockstar lists them publicly or announces availability. Promotional samples can differ from final retail products.
GTA 6 marketing is moving closer to launch
The merchandise preview arrives during a wider increase in GTA VI promotion ahead of the game’s November release.
Rockstar has opened GTA VI pre-orders, published its Goodtime State collector’s box, expanded its official media library and supported major real-world promotional installations in Miami. Game Informer also published a new GTA VI cover story this week with Rockstar developer interviews and 12 exclusive screenshots.
Grand Theft Auto VI is scheduled to launch on November 19, 2026 for PlayStation 5 and Xbox Series X|S.
GTA 6 merchandise FAQ
Sources
- RockstarINTEL — New GTA 6 Merch Previewed Ahead of Release
- September 30 report identifying the creator package and the five previewed merchandise items.
- TmarTn — Rockstar Games Sent Me a Surprise GTA 6 Package
- Creator video showing the Rockstar-sent promotional package and its contents.
- Rockstar Store — The Goodtime State – Vice City Collection
- Official product page confirming the $399.99 collector’s box, its contents and that GTA VI is sold separately.
- Rockstar Store
- Official Rockstar merchandise and GTA VI store page.
- Rockstar Games — Grand Theft Auto VI
- Official GTA VI release and platform information.